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SEO types – A brief guide to types of search engine optimization

SEO TYPES


The SEO types adopted by the marketer can be classified into two main categories that are White Hat SEO and Black Hat SEO.

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Before going to the explanation, let’s briefly understand what is SEO all about.
According to Moz, stated that Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.


But why is SEO Important?


It is exceptionally important because it leads you to the best of your work on your website. It gives you the ultimate results in better website ranking.


White Hat SEO
It refers to the use of techniques and strategies that target a human audience as opposed to a search engine and completely follows search engine rules and policies.
This SEO type is publishing quality content on a website. It takes time to give results but these results are long-lasting in their approach.


Black Hat SEO
This technique is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site.
These practices are against the guidelines provided by Google and overall Google’s algorithms. Thus, the practices under the label Black hat SEO are considered to be illegal.


The most common black hat SEO techniques are spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting them to the sites they didn’t vouch for.


It is short-lived. Traffic generated by this term is not long-lasting. It also can not maintain the ranking of the sites. Black Hat SEO are Fake Clickbait, Duplicate content and Hidden text.


Grey Hat SEO
In contrary to the above two techniques Grey Hat SEO is a blend of White Hat and Black Hat SEOs. It came into practice because of the pressure of the clients to receive results they have been paying for.

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The third-party companies have an extra tendency towards these mixed practices forming the Grey Hat SEO. One does not need to spend more time in White Hat SEO and Black Hat SEO. It is difficult to work on short illegitimate terms.


What are the various types of SEO Services currently establishing in the markets?


Types of SEO Services
On-Page SEO
Off-Page SEO


On-Page SEO
This is physically what you have put on to your webpage like text, image and graphics. It refers to a type of SEO that optimizes individual web pages to rank higher. The optimization of visible page elements that affect rankings.

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Optimization occurs in these ways like, Page Title, On-Page content, Meta Description, and Headings. On-Page can earn more relevant traffic in search engines.


It also refers to the content and HTML course code that can be optimized.


Off-Page SEO
These aspects primarily concerned inbound links from other sites to your own website. In off-page implementation of optimization elements not related to the page itself. Such as Social Media and Backlinks.

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To demonstrate natural links and relevant websites give you Vote of Confidence that helps your site in ranking. It also builds the trust of your site.


Organic SEO
It promotes ranking for the main “organic” area within search engines because, it is important for businesses with a national & international focus.

Local SEO
Last but not the least, Local SEO leads ranking for the “local-pack” area within SEO Services.
Moreover, it is important to businesses relying on local/regional customers. Because customers can easily rely on simple and brief things instead of complicated things.

Indeed a lot of time and effort goes into building an SEO Services campaign. These are the SEO types you can apply to optimize your site so that you can reach that coveted number one ranking for your focus keywords.

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